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If you are a loan officer or mortgage broker, and you are considering purchasing mortgage leads, one thing that will be important to know, is where these lead companies obtain their leads from.

Many times, mortgage lead companies will sell their leads multiple times. They have a data base of thousands of leads that they sell repeatedly over and over.

Or, they buy leads in bulk from third party vendors and sell them at a profit.

This is known as recycling leads, or selling junk. And who knows how many times that third party vendor sold their leads to other mortgage lead companies.

By the time that lead lands on your desk, it has gone through the hands of literally dozens of loan officers.

Your best bet is to deal only with mortgage lead companies that own and operate their own mortgage lead generation sites. This way at least you now that there is an excellent chance that the quality of the lead will be good.

How can you find this out?

Call someone in the customer service department of the company you are considering. Dont be shy, come right out and ask where and how they obtain their leads.

If you are not satisfied with their answers, than move onto the next mortgage lead company.

Remember, if you are not happy with their customer service, than more than likely you will not be happy with their leads.

If you are a mortgage broker or loan officer on the market for mortgage leads, your best bet for a quick turn around time on a loan is with the refinance leads.

Not to say that you cant have a quick urn around time with purchase leads, you can. But, as you well know, refinancing a persons home can be done in a relatively short amount of time.

Here is something to consider when shopping around for mortgage leads.

Look for the mortgage lead companies that sell their mortgage leads fresh or in real time.

It is basically pointless to purchase a refinance lead that is weeks or even days old.

Most likely the consumer is already working with another loan officer and is half way through the process.

Also, find out how the mortgage lead companies obtain their leads.

Look for the mortgage lead companies that obtain their leads through web sites they own and operate on their own.

Otherwise, they are obtaining them from third party companies and recycling them.

The last thing you want or need is a lead that has gone through the hands of half a dozen loan officers.

Remember, you work hard for your money, so be sure that when you invest with a mortgage lead company that you will be getting your moneys worth.