Realtorsmortgage

If you are a loan officer or a mortgage broker and you are looking for a new and innovative way to market yourself and your products, you may want to consider using a personal blog.

You do not have to be a wizard with a computer, or have a background in rocket science to start up a blog.

The internet is loaded with blogging sites that allow you to set up a blogging site, literally within five minutes.

These sites are completely free and allow for you to pick your own web address and template. All you have to do is supply the postings, and allow for others to post their thoughts as well.

They will also allow for you to download a picture of yourself which is perfect for allowing your customers to identify with you, by putting a face with your name.

You can also add your blog address to your signature when you e-mail people. They can click on it and get a feel for you, and the benefits your products and services can offer them.

Dont forget about adding your blog site to your business cards on your next order.

The next time you are talking to someone, wether it is in person or on the phone, you can end the conversation by inviting them to visit your blog.

Blogging is a great way to market yourself and the benefits of your products. So make sure your blog is filled with interesting and beneficial topics for your customer.

If you are a loan officer or mortgage broker and you are considering purchasing leads, or you are disgusted with the leads you are currently receiving, you may want to consider looking into real time leads.

Real time leads are something to consider because they are hot leads. Meaning you will receive the lead within seconds of your prospect submitting their on-line form.

Another thing to know about real time leads is that you know that when you receive your lead, you know it will be of good quality.

Many lead companies sell recycled leads, or what is better known in the industry as junk leads.

Recycled leads move from one lead company to the other, being purchased at a discount, and than being sold to loan officers at a profit.

By the time a lead of this type ends up on a loan officers desk, it has already been passed through the hands of at least a dozen other loan officers.

The chances of closing a loan on a lead like this are slim to none.

When considering a lead company that deals with real time leads, be sure to do your research. Call the mortgage lead company and speak with someone in customer service.

Find out how hey obtain their leads. If they are not obtaining the leads from web sites they own and operate on their own, than most likely they are obtaining them from third party vendors. In this case, it would be in your best interest to move onto the next lead company.

For loan officers and mortgage brokers on the market for mortgage leads, the quality of the lead should be a top priority when determining which company to invest in.

For this reason, before you invest, be sure to do a little research. After reading about the lead company on their web site, be sure to call and speak with someone in customer service.

The best way to find out about the quality of the leads before you purchase them is to ask some specific questions.

Ask where they obtain their leads from.

The best answer you can get to this question is that they own and operate the web sites where customers visit and fill out the on line form.

If a lead company is obtaining their leads from a third party vendor and than reselling them to loan officers at a profit, than they are basically recycling leads. Better put, they are selling junk.

And you never know how many times that third party vendor sold those leads to other lead providers.

Another question to ask is about their delivery method.

The most efficient way to have leads delivered is by way of e-mail.

Especially if you are purchasing real time leads, the lead will literally end up in your mail box within seconds of the customer hitting the submit button on the on-line form.

To sum it all up, a good quality lead is one that is fresh, not dated, or recycled.

And remember, you work hard for your money, so make sure you are getting what you pay for.

If you are a loan officer or mortgage broker, and you are obtaining leads from a mortgage lead provider, it is important that you get the best return on your investment that you possibly can.

For starters, understand that a lead provider does just that, they provide you with leads. It is entirely up to you to make the sale.

When you call potential customers, it is not unlikely to be confronted with objections, regardless of where your leads are coming from.

Here are a few tips for overcoming some of these objections.

If you call a customer and they say that they are no longer interested, it is most likely because they lost their nerve.

Purchasing or refinancing a home is a very big financial deal, so it is understandable if your customer gets cold feet.

Say something to this effect in the nicest voice you have . . .

Oh, Im very sorry to hear that, after looking at the on-line form you filled out, I was able to fit you into one of our programs that I am sure you would be interested in.

If a customer tells you that they are working with someone else. They either really are, or again, they have lost their nerve.

Say something to this effect . . .

Im really sorry to hear that. We offer some really nice products and I only wanted to take a minute of your time to go over some of our programs.

Although these approaches will get the customer talking the majority of the time, there are the times when it does not work.

Here are a few other things you can do . . .

Most lead providers supply you with an e-mail address, so e-mail them with some attractive products and tell them briefly about the benefits of working with you and your company.

Also, you can mail them out some flyers with some products that you believe would meet their mortgage needs along with some of your business cards.

Whatever happens on your sales call, do not give up after one objection. If you have not been having success with your leads, than you need to change your approach.

Remember. The lead provider cant do the selling for you. Best of luck with your leads.