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If you are a loan officer or mortgage broker, and you are considering purchasing mortgage leads, one thing that will be important to know, is where these lead companies obtain their leads from.

Many times, mortgage lead companies will sell their leads multiple times. They have a data base of thousands of leads that they sell repeatedly over and over.

Or, they buy leads in bulk from third party vendors and sell them at a profit.

This is known as recycling leads, or selling junk. And who knows how many times that third party vendor sold their leads to other mortgage lead companies.

By the time that lead lands on your desk, it has gone through the hands of literally dozens of loan officers.

Your best bet is to deal only with mortgage lead companies that own and operate their own mortgage lead generation sites. This way at least you now that there is an excellent chance that the quality of the lead will be good.

How can you find this out?

Call someone in the customer service department of the company you are considering. Dont be shy, come right out and ask where and how they obtain their leads.

If you are not satisfied with their answers, than move onto the next mortgage lead company.

Remember, if you are not happy with their customer service, than more than likely you will not be happy with their leads.

So what is going on with all the mortgage companies? Either they shutting their doors down or some of them stopped funding loans. It all started mortgage loans and jumbo loans which were made to borrowers whose credit score was not so perfect, that is right below 640 FICO, who were self employed, could not prove their income. Jumbo loans are loans that are above conforming limit of $417,000. Any loan amount that is below $417,000 is considered conforming loan and Fannie Mae and Freddie Mac, the two government backed companies are purchasers of these loans.

However; as you may have seen on TV, Alt-A loans and jumbo loans are loans that are causing problems as of right now as banks cannot sell these loans to open market, get additional funding to make new loans. So they are stuck. No Wall Street Investors are buying these loans and banks do not know what to do with its portfolios.

Subprime lenders, lenders that only specialized in Alt-A and jumbo loans could not find any investors to buy these loans and therefore liquidated their companies. So know the finger pointing starts!

Who is to blame? Banks for making these loans? Wall Street companies for buying and selling these loans even further? Or even customers that got those loans in the first place because they did not qualify for conforming loans? Or even mortgage brokers for pushing borrowers to get these types of loans.

There is no answer as who is responsible for these loans. It all started slowly with 1% loans and borrowers who started to default in a huge numbers. Than it escaladed to all non-conforming programs and jumbo loans. But there is no way to know as how far this actually spread. Yes, we are not done yet!

This may get even uglier down the road as additional adjustable rate mortgages will reset soon again and it is expected that most borrowers will default again. Fed however, took one action this week by injecting billions to open market.

So far it is slowly working. Still volatile trading as you have seen news reports all over, but Fed is trying the best. But, what if Fed just lowered the interest rate, would that fix the problem? Yes and No. This is a really tough decision for Fed to make and the injection of funds into open market showed that Fed is watching and trying to help. If Fed lowers the interest rate today and later in a month additional adjustable rate loans are resetting and more borrowers defaulting, we would have the same exact situation. The problem is no one knows how many of these adjustable rate loans will actually reset, no one know how many people will default on these loans. All we have are simply estimates.

But then there is market. Most of the big mortgage companies are traded on stock exchange that has been affected by the current conditions, and of course market will react right away to this situation with nervous i nvestors, start to sell quickly in every sector, and leaves you with Dow loosing 100 points easily.

So what is next for mortgage market? So far many banks have canceled many loan programs that dealt with jumbo loans and Alt-A loans to prevent any future risk. Some banks just simply closed its doors down without any notice. Some are still struggling and hoping that something will happen in the future to bring their portfolios back.

And above all, housing market just killed home prices and many people own more on their mortgage than their property is worth. But it not all over yet!

Right now, everyone will wait what Fed will do and hopefully they will make the right move.

There are some new types of home loans coming onto the market which are being advertised at present. Several of the mortgage companies are offering variation of them and they are being marketed as lifetime loans. So might this be the end of the short-term mortgage? Not necessarily so, it appears that there are still bargains out there for those prepared to shop around.

Mortgage brokers usually advise discounted short term mortgages and advise clients to regularly shop around after the two year discount has come to an end to obtain an even better deal. These clients are known to the insurers as rate tarts. But who can blame them for obtaining the best possible deal, especially as the broker does all the work for them, making the whole procedure painless and trouble free.

First of all, if you need to borrow over 150,000 the above advice is still without a doubt the very best and asking your broker to shop around for discounted rates is, in our opinion, essential.

For borrowers of less than 150,000, some of these new mortgages appearing on the market initially sound tempting. They are classed as low-rate lifetime loans. Abbey and Woolwich are two of the building societies offering flat-rate low cost home loans, amongst others.

The Woolwich has a lifetime tracker mortgage rate which has a guarantee of staying at 0.19 percentage points above base rate. At present the Bank of Englands base rate is 4.50%, therefore the rate is 4.69%.

Conversely, the Portman Building Societys two year fixed rate plan presently stands at 4.19%, still cheaper than the Woolwich lifetime. You do, however, have to factor in the cost of shopping around, which we have listed:

Legal fees 350 on average.
Application fee 499.
Valuation fee 300 on average.
Deeds release fee 199.

This is worked out on a loan of 150,000. The above sums come to just under 1,350 and the saving on interest over the Woolwich comes out at 1,500. This means that there is a very small saving on the Portman deal at two years. You would need to find another tempting deal and be ready to switch to it at the end of this period as a 6.5 per cent rate would come into force otherwise.

Abbeys Flexible Plus tracker has a slightly higher rate than the Woolwich, at 5.09% but, as the name implies, it is very flexible and will allow you to reduce the amount of money borrowed by offsetting your mortgage and also permitting you to withdraw money from the mortgage. One advantage is that you can make use of the mortgage as a type of savings account. Money withdrawn is charged at the mortgage rate.

To sum up, these new loans do seem to be competitive, but the mortgage market alters all the time if youre out for the very best deals, check with your on-line broker and find out whats available out there. Theyll search the whole market and get you the very best deal. Thats what theyre there for!

If you are a mortgage broker or loan officer on the market for mortgage leads, your best bet for a quick turn around time on a loan is with the refinance leads.

Not to say that you cant have a quick urn around time with purchase leads, you can. But, as you well know, refinancing a persons home can be done in a relatively short amount of time.

Here is something to consider when shopping around for mortgage leads.

Look for the mortgage lead companies that sell their mortgage leads fresh or in real time.

It is basically pointless to purchase a refinance lead that is weeks or even days old.

Most likely the consumer is already working with another loan officer and is half way through the process.

Also, find out how the mortgage lead companies obtain their leads.

Look for the mortgage lead companies that obtain their leads through web sites they own and operate on their own.

Otherwise, they are obtaining them from third party companies and recycling them.

The last thing you want or need is a lead that has gone through the hands of half a dozen loan officers.

Remember, you work hard for your money, so be sure that when you invest with a mortgage lead company that you will be getting your moneys worth.

If you are a loan officer and you are new to the business, one thing you may be short on is leads.

Leads can be obtained in many ways. Through customer referrals, networking groups, family members, friends, etc.

However, for a new loan officer, you may need to jump start your business, and investing with a mortgage lead company may be the way to go.

You probably havent heard many good things about mortgage lead companies. However, there are some good ones out there. And if you take your time and do your research, you may just find the right one for you.

Here are a few things to avoid:

Avoid the mortgage lead companies that recycle their leads. Recycling means they sell them over and over again.

So, most likely these leads have gone through the hands of dozens of loan officers before reaching your desk, so steer clear.

Stay away from lead companies that buy their leads from third party companies than sell them to loan officers at a profit.

You never know how many times those third party companies sold those leads to other mortgage lead companies.

In the beginning, your budget may be a little bit tight, so look for lead companies that allow for a low minimum deposit.

Also, look for lead companies that obtain their leads through sites they own and operate on their own. This is always a good indication that the lead is of good quality.

And look for lead companies that sell real time mortgage leads, and/or sell them exclusively. When you buy your leads exclusively you can cut out your competition.

Real time leads are also known as fresh leads, so they are hot off the press once you receive them. With real time leads your closure ratio will be much higher and the return on your investment will be that much better. And why shouldnt it be? You work hard for your money.

As loan officers and mortgage brokers there are many avenues to go down in order to obtain mortgage leads for potential loan customers.

Activity is the key to obtaining leads in any sales industry. Sitting idle will get you no where except hungry and out of a job.

For instance, if you have a one oclock appointment with a customer, dont spend your day waiting around to leave for the appointment, build appointments in and around the vicinity of your one oclock appointment.

This can be accomplished in the following way. Cold calling.

The day before your appointment, spend a couple of hours making some calls to potential customers in the neighborhood of your appointment.

Let them know that you will be in the area and you would like to stop by to introduce yourself and drop off some brochures. Keep it short and sweet.

In the mortgage industry your activities consist of many things to obtain leads. Such as chambers, rotaries, customer referrals, family, friends, community involvement, etc.

That being said, it is always nice to have a back up plan for slow times such as summer months and the holiday season.

This is where mortgage lead companies come in.

But just dont go and invest with any old lead company, you want to make sure you get your moneys worth, so do your research.

Check out the mortgage lead companys web site and speak with someone in their customer service department. Find out how they obtain their leads and what the quality of their leads is.

If the mortgage lead company is not obtaining their leads from web sites they own and operate on their own, than most likely they are recycling old leads and will be selling you old junk.

Remember, if you are not happy with the information you gather on their web site or through their customer service department, chances are you wont be happy with the leads either.

You work hard for your money, so before you go investing in a mortgage lead company, be sure you take your time and do your research.

We have all heard about, or have experienced the pain first hand of being burned by a mortgage lead company. And although this may happen to loan officers more often than not, there are some good lead companies out there, where it is possible to get a good return on your investment.

It is only a matter of taking your time and doing your research.

It also has a lot to do with the type of lead you buy as well, so make sure you research exactly what it is that you are buying.

If a mortgage lead company is buying their leads in bulk from a third party company and selling them to loan officers at a profit, than that lead company is doing what is known as recycling leads. Or, to put it bluntly, they are selling junk.

And who knows how many times that third party company sold their leads to other mortgage lead companies.

If a lead company is obtaining their leads from sites they own and operate on their own, than chances are you will be receiving a good quality lead.

Especially if they sell their leads in real time, and/or, exclusively.

The best way to find out about how a mortgage lead company obtains their leads is to call and speak with a live person in the customer service department.

Ask point blank, how they obtain their leads. If you dont like the answers you receive, than move onto the next company, there are enough of them. Its that simple.

Always remember, if you are not happy with customer service, than more than likely, you will not be happy with leads.

Online brokers negotiate financing deals with several lenders. This may mean that you can find a better deal through their site than by working with the lender. Not all mortgage brokers guarantee the lowest refinancing rates, so you should also compare brokers.

Understanding Mortgage Brokers

Mortgage brokers specialize in finding financing. They work with many lenders to offer you several financing choices. They partner with traditional banks as well as thrift institutions, credit unions, and mortgage companies. They can even connect you with subprime lenders if you have poor credit.

Not all brokers call themselves mortgage brokers. But any site that offers bids from more than one lending company is a broker. Make sure you know if you are dealing with a broker, since this will affect your closing costs.

Brokers collect a fee for each loan they refer to a lender. Sometimes you will pay this fee as part of the closing costs, other times it will come out of the mortgage companys fees. Even with the additional expense of a fee, brokers can usually find you better deals than if you shop alone.

Working With Broker Sites

Online broker sites enable you to make quick comparisons from basic financial information that you provide. Usually, you will need a general idea of your credit score, loan amount, and down payment. The quote you receive gives you a rough idea of rates and closing costs.

Take the time to check with a couple of broker sites to find the best deal. Each broker works with different lenders and negotiates unique deals. Spending a few extra minutes analyzing quotes can save you thousands in interest costs.

Taking The Next Step

Once you have narrowed your choices down for refinancing, request a detailed quote from the lender. This will require the financing company to look at your credit score. You dont want to request too many detailed quotes, since your credit score is temporarily lowered every time a lender makes a credit inquiry.

The detailed quotes will list rate along with terms, such as required points. Even with this accurate quote, it can change hourly based on market indexes and bank rates. If you find a good deal, it is best to act on it quickly to lock in rates.