Realtorsmortgage

If you are a mortgage broker or loan officer on the market for mortgage leads, your best bet for a quick turn around time on a loan is with the refinance leads.

Not to say that you cant have a quick urn around time with purchase leads, you can. But, as you well know, refinancing a persons home can be done in a relatively short amount of time.

Here is something to consider when shopping around for mortgage leads.

Look for the mortgage lead companies that sell their mortgage leads fresh or in real time.

It is basically pointless to purchase a refinance lead that is weeks or even days old.

Most likely the consumer is already working with another loan officer and is half way through the process.

Also, find out how the mortgage lead companies obtain their leads.

Look for the mortgage lead companies that obtain their leads through web sites they own and operate on their own.

Otherwise, they are obtaining them from third party companies and recycling them.

The last thing you want or need is a lead that has gone through the hands of half a dozen loan officers.

Remember, you work hard for your money, so be sure that when you invest with a mortgage lead company that you will be getting your moneys worth.

If you are a loan officer and you are new to the business, one thing you may be short on is leads.

Leads can be obtained in many ways. Through customer referrals, networking groups, family members, friends, etc.

However, for a new loan officer, you may need to jump start your business, and investing with a mortgage lead company may be the way to go.

You probably havent heard many good things about mortgage lead companies. However, there are some good ones out there. And if you take your time and do your research, you may just find the right one for you.

Here are a few things to avoid:

Avoid the mortgage lead companies that recycle their leads. Recycling means they sell them over and over again.

So, most likely these leads have gone through the hands of dozens of loan officers before reaching your desk, so steer clear.

Stay away from lead companies that buy their leads from third party companies than sell them to loan officers at a profit.

You never know how many times those third party companies sold those leads to other mortgage lead companies.

In the beginning, your budget may be a little bit tight, so look for lead companies that allow for a low minimum deposit.

Also, look for lead companies that obtain their leads through sites they own and operate on their own. This is always a good indication that the lead is of good quality.

And look for lead companies that sell real time mortgage leads, and/or sell them exclusively. When you buy your leads exclusively you can cut out your competition.

Real time leads are also known as fresh leads, so they are hot off the press once you receive them. With real time leads your closure ratio will be much higher and the return on your investment will be that much better. And why shouldnt it be? You work hard for your money.

If you are a loan officer or mortgage broker and you are considering purchasing leads, or you are disgusted with the leads you are currently receiving, you may want to consider looking into real time leads.

Real time leads are something to consider because they are hot leads. Meaning you will receive the lead within seconds of your prospect submitting their on-line form.

Another thing to know about real time leads is that you know that when you receive your lead, you know it will be of good quality.

Many lead companies sell recycled leads, or what is better known in the industry as junk leads.

Recycled leads move from one lead company to the other, being purchased at a discount, and than being sold to loan officers at a profit.

By the time a lead of this type ends up on a loan officers desk, it has already been passed through the hands of at least a dozen other loan officers.

The chances of closing a loan on a lead like this are slim to none.

When considering a lead company that deals with real time leads, be sure to do your research. Call the mortgage lead company and speak with someone in customer service.

Find out how hey obtain their leads. If they are not obtaining the leads from web sites they own and operate on their own, than most likely they are obtaining them from third party vendors. In this case, it would be in your best interest to move onto the next lead company.

For loan officers and mortgage brokers on the market for mortgage leads, the quality of the lead should be a top priority when determining which company to invest in.

For this reason, before you invest, be sure to do a little research. After reading about the lead company on their web site, be sure to call and speak with someone in customer service.

The best way to find out about the quality of the leads before you purchase them is to ask some specific questions.

Ask where they obtain their leads from.

The best answer you can get to this question is that they own and operate the web sites where customers visit and fill out the on line form.

If a lead company is obtaining their leads from a third party vendor and than reselling them to loan officers at a profit, than they are basically recycling leads. Better put, they are selling junk.

And you never know how many times that third party vendor sold those leads to other lead providers.

Another question to ask is about their delivery method.

The most efficient way to have leads delivered is by way of e-mail.

Especially if you are purchasing real time leads, the lead will literally end up in your mail box within seconds of the customer hitting the submit button on the on-line form.

To sum it all up, a good quality lead is one that is fresh, not dated, or recycled.

And remember, you work hard for your money, so make sure you are getting what you pay for.

If you are a loan officer or mortgage broker, and you are obtaining leads from a mortgage lead provider, it is important that you get the best return on your investment that you possibly can.

For starters, understand that a lead provider does just that, they provide you with leads. It is entirely up to you to make the sale.

When you call potential customers, it is not unlikely to be confronted with objections, regardless of where your leads are coming from.

Here are a few tips for overcoming some of these objections.

If you call a customer and they say that they are no longer interested, it is most likely because they lost their nerve.

Purchasing or refinancing a home is a very big financial deal, so it is understandable if your customer gets cold feet.

Say something to this effect in the nicest voice you have . . .

Oh, Im very sorry to hear that, after looking at the on-line form you filled out, I was able to fit you into one of our programs that I am sure you would be interested in.

If a customer tells you that they are working with someone else. They either really are, or again, they have lost their nerve.

Say something to this effect . . .

Im really sorry to hear that. We offer some really nice products and I only wanted to take a minute of your time to go over some of our programs.

Although these approaches will get the customer talking the majority of the time, there are the times when it does not work.

Here are a few other things you can do . . .

Most lead providers supply you with an e-mail address, so e-mail them with some attractive products and tell them briefly about the benefits of working with you and your company.

Also, you can mail them out some flyers with some products that you believe would meet their mortgage needs along with some of your business cards.

Whatever happens on your sales call, do not give up after one objection. If you have not been having success with your leads, than you need to change your approach.

Remember. The lead provider cant do the selling for you. Best of luck with your leads.

You work hard for your money, so before you go investing in a mortgage lead company, be sure you take your time and do your research.

We have all heard about, or have experienced the pain first hand of being burned by a mortgage lead company. And although this may happen to loan officers more often than not, there are some good lead companies out there, where it is possible to get a good return on your investment.

It is only a matter of taking your time and doing your research.

It also has a lot to do with the type of lead you buy as well, so make sure you research exactly what it is that you are buying.

If a mortgage lead company is buying their leads in bulk from a third party company and selling them to loan officers at a profit, than that lead company is doing what is known as recycling leads. Or, to put it bluntly, they are selling junk.

And who knows how many times that third party company sold their leads to other mortgage lead companies.

If a lead company is obtaining their leads from sites they own and operate on their own, than chances are you will be receiving a good quality lead.

Especially if they sell their leads in real time, and/or, exclusively.

The best way to find out about how a mortgage lead company obtains their leads is to call and speak with a live person in the customer service department.

Ask point blank, how they obtain their leads. If you dont like the answers you receive, than move onto the next company, there are enough of them. Its that simple.

Always remember, if you are not happy with customer service, than more than likely, you will not be happy with leads.

Some loan officers have had tremendous amount of success buying mortgage leads, while others have wasted tremendous amount of money. Some of the best lead sources are hard to find and it is common to see agents and brokers keeping these sources close to themselves.

Surely, it is nice to spend money on mortgage leads that convert well into customers, but buying leads is often a risk not many people are willing to take. What is even better is to generate your own leads that convert well and are also inexpensive to generate.

Here is one sure-fire way you can use to generate free mortgage leads. In short, go and seek out online forums and discussion boards that talks about real estate and or mortgages. You would then register as an user to these forums and establish yourself as a mortgage expert.

Here is how you do it: Pull up a web browser and head to Google search engine and type in “mortgage forum” and that should give a plenty of online discussion boards related to mortgage. Before signing up for any of the forums, study the forum topics and see what people are talking about in these forums. Are they mostly home owners? Are they mostly real estate professionals like you? Now, do not disregard mortgage forums where many real estate professionals or loan officers hang out, because sometimes they can be your best mortgage lead source. Sometimes you will find requests from other loan officers seeking out smart partnerships.

Once you have come up with a few forums you would then go ahead and register for a forum account. If you have a website or blog, be sure to include your url in the signature profile if the forums allow – and most of them do. Here is what not to do: Do not simply sign up to a forum and start blasting your ad all over! It may be helpful that you introduce yourself to the discussion board telling people who you are and what services you provide. Be sure to obey the rules of each forum. Start breaking into the forum by responding to other people’s posts and provide valuable views and advices. Once you do that, you establish ground in the forum and you will build a reputation around you.

This technique, although free because you do not need to spend money on advertising, may take a while before you see some qualified leads coming your way. It is considered on of the best ways to generate high value qualified leads.