Realtorsmortgage

If you are a loan officer or a mortgage broker and you are looking for a new and innovative way to market yourself and your products, you may want to consider using a personal blog.

You do not have to be a wizard with a computer, or have a background in rocket science to start up a blog.

The internet is loaded with blogging sites that allow you to set up a blogging site, literally within five minutes.

These sites are completely free and allow for you to pick your own web address and template. All you have to do is supply the postings, and allow for others to post their thoughts as well.

They will also allow for you to download a picture of yourself which is perfect for allowing your customers to identify with you, by putting a face with your name.

You can also add your blog address to your signature when you e-mail people. They can click on it and get a feel for you, and the benefits your products and services can offer them.

Dont forget about adding your blog site to your business cards on your next order.

The next time you are talking to someone, wether it is in person or on the phone, you can end the conversation by inviting them to visit your blog.

Blogging is a great way to market yourself and the benefits of your products. So make sure your blog is filled with interesting and beneficial topics for your customer.

Some loan officers have had tremendous amount of success buying mortgage leads, while others have wasted tremendous amount of money. Some of the best lead sources are hard to find and it is common to see agents and brokers keeping these sources close to themselves.

Surely, it is nice to spend money on mortgage leads that convert well into customers, but buying leads is often a risk not many people are willing to take. What is even better is to generate your own leads that convert well and are also inexpensive to generate.

Here is one sure-fire way you can use to generate free mortgage leads. In short, go and seek out online forums and discussion boards that talks about real estate and or mortgages. You would then register as an user to these forums and establish yourself as a mortgage expert.

Here is how you do it: Pull up a web browser and head to Google search engine and type in “mortgage forum” and that should give a plenty of online discussion boards related to mortgage. Before signing up for any of the forums, study the forum topics and see what people are talking about in these forums. Are they mostly home owners? Are they mostly real estate professionals like you? Now, do not disregard mortgage forums where many real estate professionals or loan officers hang out, because sometimes they can be your best mortgage lead source. Sometimes you will find requests from other loan officers seeking out smart partnerships.

Once you have come up with a few forums you would then go ahead and register for a forum account. If you have a website or blog, be sure to include your url in the signature profile if the forums allow – and most of them do. Here is what not to do: Do not simply sign up to a forum and start blasting your ad all over! It may be helpful that you introduce yourself to the discussion board telling people who you are and what services you provide. Be sure to obey the rules of each forum. Start breaking into the forum by responding to other people’s posts and provide valuable views and advices. Once you do that, you establish ground in the forum and you will build a reputation around you.

This technique, although free because you do not need to spend money on advertising, may take a while before you see some qualified leads coming your way. It is considered on of the best ways to generate high value qualified leads.